Loononna

Loononna isn't just a balloon company, so the content was never going to treat it like one. As co-owner and the person behind the entire marketing operation, I manage everything from strategy and scripting to editing and distribution.

The content series was built around the everyday chaos of running an event décor business: humor, transparency, and community over polished perfection. Behind-the-scenes setups, real moments, and a brand voice that made people feel like they were part of something, not just being sold to.

The result: from Jan 1 to Oct 9, 2026, the combined Facebook, Instagram, and TikTok audience grew to 15K followers, with 3.1M impressions and 83K interactions. Instagram Reels earned 6,196 saves and 3,918 shares. The pricing-breakdown reel reached 66K views and 1,033 shares, and one Facebook post reached 1.16M impressions.

Scope: Social media strategy, content creation, scripting, video editing, and full distribution management.