Loononna

Loononna isn't just a balloon company, so the content was never going to treat it like one. As co-founder and the person behind the entire marketing operation, I manage everything from strategy and scripting to editing and distribution.

The content series was built around the everyday chaos of running an event décor business: humor, transparency, and community over polished perfection. Behind-the-scenes setups, real moments, and a brand voice that made people feel like they were part of something, not just being sold to.

The result: higher brand awareness, stronger community connection, and a social presence that actually reflects what Loononna is.

Scope: Social media strategy, content creation, scripting, video editing, and full distribution management.