Short-form content and social strategy for brands built to grow.
Meet the Founder:
Elexsa Perello
I'm Lex: a freelance content strategist and creator specializing in short-form, iPhone-shot content for brands that want to show up with intention.
I work hands-on with brands across events, hospitality, travel, sports, lifestyle, and health and fitness, handling everything from creative direction and storytelling to full social media strategy. My job is to get to the heart of your brand's message and make content that actually makes people stop.
Industries I've worked with: Events · Hospitality · Travel · Sports · Lifestyle · Health & Fitness
My Services
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I build social media strategies rooted in your goals, your capacity, and how platforms actually work, not trend-chasing or generic advice. You’ll walk away with a roadmap you can execute confidently: what to post, why it works, and how it moves you toward growth and revenue. A strategy that makes sense for your stage.
Best for: Brands or individuals who want direction, clarity, and a plan they can stick to.
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I manage your social media presence so you can focus on running your business. This isn't just scheduling and posting, it's active, intentional management rooted in strategy. The right content, on the right platforms, at the right time. I handle the execution so your brand stays visible, consistent, and growing without you having to think about it.
My approach is hands-on and collaborative. I learn your brand, your voice, and your goals, then run with it. You stay in the loop without being in the weeds.
Best for: Brands and businesses that have a direction but need a reliable, strategic partner to execute it consistently.
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I create intentional, on-brand content designed to connect with your audience and support long-term growth. Whether it’s short-form video, b-roll, or storytelling assets, everything is built with strategy and your brand in mind. The goal is never more content. It's better content that’s human, aligned, and sustainable.
Best for: Brands and creators who want consistent, high-quality content without burning themselves out.
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I edit short-form and long-form videos with clarity, pacing, and audience psychology in mind. I specialize in iPhone-native content, meaning what I shoot and what I edit are built for the same ecosystem your audience is already watching on. The goal is always clean, intentional editing that enhances your message and makes your content easy to consume. From social clips to YouTube videos, I focus on retention, tone, and flow so your content feels polished without losing authenticity.
Best for: Creators and brands who already have footage and want it turned into scroll-stopping, on-brand videos.
Client Testimonials
“We hired Lex to do some social media reels for us to get our members engaged and strengthen the community BUT we had an unforeseen consequence: during the 3 months that we have done a weekly reel our membership has grown. We have hovered around the same membership numbers for 7-8 years but since hiring Lex to increase our social media engagement or membership grew beyond where it has ever been. She also captured the exact culture that we try to present. We are very pleased.”
— Hank Porcher, Owner | CrossFit Tough As Nails“Working with Elexsa has been a game-changer for my business. She took over all of our social media platforms and marketing strategies, and the results have been incredible. Engagement is up, our following has grown, and most importantly—so has our business. Her creativity, consistency, and strategic thinking have truly elevated our brand.
— Natalie Hernandez, Owner | Loononna
Tools Used:
Check Out My Instagram
