Clear, Confident and Consistent
Social Media Marketing
Meet the Founder:
Elexsa Perello
I’m Lex; a freelance social media strategist and content creator for brands that want to connect online, not just post for vibes.
I help brands with content creation, social strategy and everything in between. I do this by helping you show up like you mean it. Through the intentional use of creative direction, storytelling, and social media strategy, I pride myself on helping businesses and creators grow with content that actually makes people stop scrolling.
My Services
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I build clear, realistic social media strategies rooted in your goals, your capacity, and how platforms actually work, not trend-chasing or generic advice. You’ll walk away with a roadmap you can execute confidently: what to post, why it works, and how it moves you toward growth and revenue. A strategy that makes sense for your stage.
Best for: Brands or individuals who want direction, clarity, and a plan they can stick to. -
I create intentional, on-brand content designed to connect with your audience and support long-term growth. Whether it’s short-form video, b-roll, or storytelling assets, everything is built with strategy and your brand in mind. My philosophy is that it’s about posting better, with content that feels human, aligned, and sustainable.
Best for: Brands and creators who want consistent, high-quality content without burning themselves out. -
I edit short-form and long-form videos with clarity, pacing, and audience psychology in mind. The goal is always clean, intentional editing that enhances your message and makes your content easy to consume. From social clips to YouTube videos, I focus on retention, tone, and flow so your content feels polished without losing authenticity.
Best for: Creators and brands who already have footage and want it turned into scroll-stopping, on-brand videos.
Client Testimonials
“We hired Lex to do some social media reels for us to get our members engaged and strengthen the community BUT we had an unforeseen consequence: during the 3 months that we have done a weekly reel our membership has grown. We have hovered around the same membership numbers for 7-8 years but since hiring Lex to increase our social media engagement or membership grew beyond where it has ever been. She also captured the exact culture that we try to present. We are very pleased.”
— Hank Porcher, Owner | CrossFit Tough As Nails“Working with Elexsa has been a game-changer for my business. She took over all of our social media platforms and marketing strategies, and the results have been incredible. Engagement is up, our following has grown, and most importantly—so has our business. Her creativity, consistency, and strategic thinking have truly elevated our brand.
— Natalie Hernandez, Owner | LoononnaCheck Out My Instagram
